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There’s an old saying about the betting industry: if you can think about it then you can bet on it. Whilst that isn’t technically true, there are a wide range of things that you can place wagers on and the list extends to anything, as long as a bookmaker thinks that there’s a market. The event in question must have a definitive outcome and be a public event.

How To Get On Anything On School Computers

In the modern era the vast majority of bookmakers have chosen to decline the requests of customers wishing to bet on something unsavoury, such as the assassination of a president or the next celebrity to die. As long as it isn’t morally questionable, though, there’s a good chance that a bookmaker will be willing to give you odds on the outcome of something.

If you are interested in this type of thing also check out our page on bizarre things you can bet on.

Request Your Own Bets

There are very few rules in place when it comes to what a bookmaker can and cannot take bets on. Most of the markets that are offered by fixed-odds bookies are on specific markets that can be easily identified; usually in the region of sports outcomes or the winner of an entertainment award. The invention of the request-a-bet feature has changed all of that, however.

The vast majority of major bookmakers allow punters to get in touch with them and request odds on a specific thing. This has been going on ever since bookies have existed, however, in the past this was complicated by needing to go into a bookie shop or by contacting one of the big bookies over the phone.

These days this has all changed with pretty much all the major brands offering the ability to quickly request bets. Often this will be via social media, but you can also do so over the phone or in person if they’re a company that boasts both an online operation and physical shops. The majority of people use such a service to request unusual outcomes of events already marked up.

A good example of this is with a football match. Someone could send a tweet to their favourite bookie asking for odds on Liverpool to beat Manchester City 4-1, with five or more yellow cards shown, thirteen or more corners and twenty fouls or over. The bookmaker will then look at the odds on that bet and provide them to the punter, who can decide whether to place the bet or not.

The same service can be used to ask for odds on something that you think will happen, however. There is no guarantee that a bookmaker will provide odds to you, but there’s no harm in asking. The bookies’ decision will ultimately depend on what it is that you’re asking and whether the outcome can be both definitive and verified by independent experts.

Odds For Bet Requests

Before you get too excited about bet requests and start asking for odds on anything it is worth considering that generally these are bad value bets. When we say poor value we mean in terms of the odds margins.

On competitive markets (e.g. football match result) bookies set fairly low margins on all markets in the knowledge that they will receive bets on all outcomes, ideally they will 'balance their book', meaning they guarantee to make money no matter the outcome.

When it comes to a very complex market or a highly specific market, such as an obscure bet request, the bookie will firstly have less reliable data and so will take a conservative approach and secondly they are unlikely to be able to balance that market (i.e. receive bets on the opposite outcomes). Because of this the odds you receive relative to the true probabilities will be worse than many standard bets and this is worth bearing in mind.

Value is of course relative though and if you have a strong belief in an outcome it may be something worth pursuing. What you perhaps shouldn't do is use bet requests regularly in light of the generally poor returns for the punter.

Betting On Kids Being Successful

Whilst a bookmaker won’t give you odds on which fly takes off first from a pair of them that are on your windowsill, they will be quick to look up odds on a whole host of markets if you want to bet on them. This can vary from the mundane to the marvelous, with the likes of election betting fitting into the former category and the end of the world being in the latter.

Obviously there are question marks around the idea of why exactly you’d want to bet on the end of the world considering the fact that you wouldn’t be able to collect your winnings, but if you want to do so then bookmakers won’t be shy in allowing you to. A more common bet is for a child to become something of a prodigy, which is a bet we’ve seen numerous times over the years as more people have started to bet on their kids.

One of the most famous examples of such a bet came in 1995 when Eddie Kirkland and friends of the Kirkland family placed a bet on Eddie’s son Chris playing for England one day. When Chris Kirkland won his first international cap in 2006, Eddie and his friends walked away with a decent pot of prize money to share between them.

Bookmakers aren’t stupid, of course. If you wish to place a bet on a child becoming successful at something then they’ll do a whole heap of research before they give you odds. It’s why a bet on 9-year-old Lewis Hamilton winning a Formula 1 Grand Prix before he turned 23 only garnered odds of 40/1 from Ladbrokes.

Whilst those sorts of bets can cost bookies a huge sum of money, the stories we don’t hear about are the bets placed by parents whose children go on to do nothing quite as spectacular. Had Curtis Robb’s father placed a bet on him making it to the Olympics at some point then he’d have won some money, but instead his 1989 wager was on his son winning an Olympic medal and ended up being a losing one.

Other Example Bets

There are a wide range of examples of interesting bets that people have placed over the years. Whilst at university, Justin Tomlinson and Chris Kelly placed bets on themselves becoming Prime Minister before 2038. They were offered odds of 10,000/1, meaning that they stand to make £500,000 if it happens. They’re already Conservative party MPs.

Who Dunnits

In 1995 the cartoon show The Simpsons had a storyline in which Mr Burns, the owner of the power plant that Homer Simpson worked at, was shot. It was a two-part storyline, with one episode being the end of series 6 and the other the start of series 7. Waylon Smithers, Mr Burns’ assistant, and Homer were the main suspects, but the story gripped America if not the world.

As a result, bookmakers began to offer odds on who committed the shooting. In the end, it was revealed that Maggie Simpson was the culprit, which was an outcome that boasted odds of 70/1. It’s an example of how bookies will offer markets on popular culture, including the identity of a murderer / shooter in a popular TV show.

The Next Actor To Play A Popular Character

It’s not just mysteries in TV shows that bookmakers will offer odds on when it comes to the world of popular culture. One of the most popular markets, for example, is on the idea of which actor will be cast in the role of James Bond when the current incumbent hangs up their Walther PPK. Depending on when they’re due to retire, odds can fluctuate wildly.

In a similar vein, popular characters such as Dr Who will often see large bets being placed on the next person to play the role when news of the current one leaving begin to emerge. When Jodie Whittaker was cast in the role in 2017, those that took bookmakers up on their offer of odds of 25/1 will have been delighted with the outcome.

Wife-Carrying

Whilst you will struggle to get odds on your ability to carry your spouse from one end of the street to another, if you’re taking part in the specific sport of wife-carrying in Ireland then you’ll be in luck. In fact, that particular sport doesn’t even need husband and wife teams to enter, instead being open to anyone carrying a woman around an obstacle course.

Bog Snorkelling

The Rude Health World Bog Snorkelling Championships might sound like something we’ve just made up, but in actual fact it has been taking place for 35 years. In 2014 Lonely Planet described it as a ‘must do’ activity, whilst bookmakers are often willing to offer odds on the winner. Contestants can wear only snorkels and flippers and must swim 60 yards in a bog.

Cheese Rolling

Another odd sport, if you wish to call it that, cheese rolling is regular occurrence in the county of Gloucestershire. The unique event takes place every spring and quite literally involves rolling cheese down a hillside. Ever ones to take advantage of such a market, bookmakers are wiling to offer various odds on the competition, with the ultimate winner being the most popular.

Ferret Bingo

If there’s a better example than ferret bingo of a mad market that people will bet on, proving that you really can place wagers on anything, then we’re yet to hear of it. Ferret bingo involves putting ferrets into tunnels and seeing which numbered hole they pop their heads out of. Each number os ticket off a bingo like card that leads to an eventual winner.

Wayfairing Fauna

Some specialist bookies now offer odds on animal migratory patterns. This began with markets on the great turtle race in 2007, they were tracked by satellite from Costa Rica to Galapagos. In 2015 the spring migratory patterns of 17 common cuckoos were tracked with William Hill providing prices.

The coronavirus pandemic in 2020 saw the shutdown of most major sports and one of the biggest markets to gain from this was betting on the summer migration patterns of great white sharks, proving when there is nothing else to bet on people will bet on anything.

Many online betting sites, and even high street bookmakers, are now providing punters with services that allow you to request odds for almost any outcome you can think of. This is certainly an exciting new feature for bettors, and used well can also be highly valuable. Being honest bookies have always given you prices on request, the difference now is you can ask for odds almost instantly (allowing you to request odds in play for example) and also share those new markets with other customers on the site.

The question is, are these odds request services worth it in the long run? There are many factors that go into setting odds and, in general, any prices you request, especially for more obscure occurrences, will carry higher commissions than typical 'out of the box' wagers. This doesn’t mean you shouldn't place these bets, particularly if you think you know something the bookie doesn't, but it is worth bearing in mind that these features are run at a premium.

Below I recommend some of the better odds request features and talk about some of the benefits and pitfalls to asking to price your own markets.

Best Bookmakers For Requesting Bets

Request your own odds for football from BetVictor on Twitter using the hashtag #PriceItUp. Maximum payout from single bets through this system is £10,000 or £100,000 for multiples. Markets & prices subject to availability and fluctuation

You can request odds from William Hill for football and other sports by tweeting to #YourOdds. These markets are then available to back on the site once approved, along with requests from other people.

#PickYourPunt is the hashtag to tweet to for bespoke prices from Betfred. Qualifying events include all major football and NFL. Max payout is £5,000 and you cannot cash out these bets and bets can be placed as singles only.

If you are looking for personalised bets from PaddyPower you can tweet #WhatOddsPaddy and if accepted it will appear on the site, alongside other peoples bet requests. Given Paddy are known for being quirky this is a good go to if you have an interesting bet to place.

To get a price from Betfair you should be tweeting #OddsOnThat. As with other sites you can find markets other people have requested too under that banner. Betfair are one of the only sites to provide specific promotions (such as odds boosts) for these types of markets.

Tweet Coral at #YourCall to request odds for football leagues and competitions, pre-game and in-play. These can then be found on the site under the YourCall header. You can also tweet @Coral for prices for other sports for pre-match markets. Prices may fluctuate, selected markets only.

Ladbrokes bet request feature for football is called #GetAPrice and can be used by tweeting to that hashtag. It is also available for other sports such as cricket, darts, NFL and snooker. Cannot be combined with other bets, maximum payout £25,000.

Are Bet Requests Good Value?

If you just look at the numbers then the vast majority of price requests offer poor value to the punter. This is all relative though, poorer value odds for many people are better than no odds at all. When you want to back an outcome that isn't listed in the main fixed odds book then requesting prices may be your only choice.

Bookmakers set their prices based on many different scenarios. The ideal situation for any bookie is to create a balanced book, this means all possible outcomes are backed in a proportionally equal way that ensures the operator makes a profit whatever the result. This is easy for big events that attract a lot of interest, e.g. a big football game, and within that the easiest lines to balance are those with limited outcomes; win / draw / win markets for this reason tend to offer the best value.

The more obscure the market is, and/or the more permutations there are (e.g. first goalscorer vs full time result), the harder betting sites find it to balance the book. Betting sites do use 'wholesale' companies (that you will never have heard of) to offset exposed lines, just like bankers and insurance companies do, even this however can only go so far, and in many cases sites still end up with unbalanced books. For wagers that are harder to ensure profit from bookies will therefore tend to introduce higher margins, or commission rates, to compensate for possible loses on skewed markets.

The biggest factor that helps keep the prices low, as with any industry, is competitiveness. Sites will often end up giving odds that could potentially leave them at a loss in order to beat their competitors prices and so shopping around as a punter really does pay off. The ultimate issue with requesting your own odds therefore is the lack of competition. If you are requesting a bet that no body else is offering then the bookmaker has licence to give you whatever price they want and as they are unlikely to be able to balance that market (by attracting opposite bets) the margins will tend to be quite high. You can read more detail about how bookmakers set odds on our dedicated page.

Using bet request services should be done sparingly but they are still a useful tool for bettors. If you have a strong inclination that a player will score, be booked and take their shirt off, then you are not going to see these odds in the main sporstbook. Therefore your only choice is to use the odds request features. Just make sure you have a good reason to request the bet that outweighs the higher commissions inherent on these lines.

Hold On: Don't All Bookies Offer Prices on Request?

Yes, pretty much all betting sites and high street bookies do offer prices on request, and have done for decades. The difference with the modern bet request services (as shown in the table at the top) is about speed of delivery.

In the old days if you wanted to get odds on a specific outcome you would need to contact the bookmaker, by phone, email, or in writing. They would then need to send the request away to an odds trader who would then feed back to you and you can decide whether to accept or reject them. This means you need a lead time of over 24 hours prior to the event to guarantee getting your requested bet on in time.

Twitter and mobile apps in particular has changed all of this. Now, with a select group of operators, you can request odds on selected outcomes within minutes, meaning you can place the wager you just thought of right up to the event. There are teams of dedicated odds traders to deal with these applications and with some sites you can even request some bets live in play.

The beauty of these services is most bookies make available odds requested by others. This means you can see what markets other people have already asked for prices on, you can then choose to back someone else's prediction or modify it to create your own. The other advantage of opening up these markets to all users is it also helps to make the prices more competitive as the bookie is able to better balance various lines.

How To Request Odds

The easiest way is to get yourself a Twitter account after you've signed up with the bookmaker (remember there are introductory bonuses and free bets you can take advantage of first).

Follow the bookmaker in question and then then you've got a request simply send them a message with the correct hash tag (see table at the top of the page). Usually within minutes the team will get back to you and either directly message you the price, send you a link to where you can place the bet or most commonly will list the market and odds directly on the site in the relevant section.

You can then go and place your bet when you wish. Bear in mind this may be time limited (e.g. with Betfred you must request all odds prior to 30 minutes before the start of an event).

What To Bet On

The other option (other than sending an email and waiting for them to get back to you) is to use a mobile feature. Coral also have a mobile app version called Player Bets that can be used specifically for player bets in football.

The example above shows how easy it is to create a bet through Sky Bet's Request-A-Bet mobile package. Once the market is priced up it will show up in the relevant section and you can back it. Alternatively sending them a tweet will result in the same.

Bet Builders

Some of the bigger and better sites now have automated features known as Bet Builders for top level football that allow you to combine popular markets using an automated feature. This has the added bonus of being much quicker than requesting odds through social media or via the site.

The basic principle is exactly the same as request a bet but here software calculates the odds instantly. This means you can add in or remove selections quickly and see how this effects the odds, or change the values of one of the selections, which is not easy to do when requesting odds where you need to state exact scenarios.

If you want to read more about this and see out recommended build a bet features head over to our Bet Builder page.

Getting The Best Prices When Requesting Odds

Compare Multiple Price Requests

When you request a price there is no obligation for you to actually place a bet. Therefore why not request odds for the same line from multiple bookies and see who gives you the best prices first? This way you can ensure that you are getting the best possible odds at least. In fact, bookies request odds secretly from each other (to their great annoyance) to get a feel for how each of them are pricing a given market.

If you want to bet on something more than a day in advance consider using both the new social media based price request services as well as more traditional requests through direct contact. Get a price form ten different operators and then go with the best one.

Stake and Pay Out Limits

Beware of limits for requested bets as these may not be as high as traditional markets. For example, BetVictor's PriceItUp request market has a maximum payout of £5,000 per customer per bet. This will include multiple bets, so bear this in mind if placing a requested bet in an acca.

It is worth asking what the pay out limits are when you request any wager.

Related Contingencies

Many bets cannot be combined together due to a thing called related contingency. This states that if two betting markets have related outcomes (e.g. goalscorer and correct score bets on the same game) that they cannot be combined together in a straight multiple.

Markets such as the scorecast (predict goalscorer and correct score) and wincast (goalscorer and team to win) offer punters a way to bet on commonly related markets, however these are limited in range. Requesting your own odds means punters can now get prices on a far wider range of related contingencies than ever before. For example, you could request a bet such as 'match to have over 3.5 goals, player X to score, player Y to be sent off, 10+ corners in the match', these are all related markets and you would never find them in a normal sportsbook.

Check Existing Markets

As pointed out above bookies have many in house betting markets that cover numerous linked events, especially for big football games.

It is worth looking at the markets a site is already offering before requesting a bet. I've seen very recently a bet available with one bookie as standard (a game to have 4.5+ goals an a player to score) at 40/1. The same market on an odds request market with another bookie was 25/1 - significantly worse. Only use price requests if you cannot find an existing market that will likely be better priced.

Using Inside Information

In general you are only going to request a bet if you think a scenario not already listed on the site has a good chance of occurring, perhaps you've got some intel or just a feeling it might happen.

Let's say you've heard that a player has just split with his girlfriend because he was found having an affair, you think therefore he's going to be fired up during the match and so you want to bet on him getting booked. The guy is also the key central defender and with his love life on his mind they may concede a few more goals than normal. You therefore decide to request a bet for 'player X to be booked and that team to concede 2+ goals'. Despite the fact that bookie have higher margins with these bets you can still use small bits of knowledge to increase your edge.

This is very different to using actual inside information. If you request a bet because you have knowledge that something will happen then you could actually end up having your bet voided. Let's say you are a steward at Chelsea's training ground and you overhear the chief exec saying Jonny X will be transferred to Celtic this week. You therefore go and request a bet for that exact scenario. The bet comes off, great, and you might get paid out. Then again you may not, especially if you stuck a ton of money on it.

If a betting site suspects that you have used an unfair advantage (in this case working for Chelsea) to gain from the bet request they will very easily void your bet (but should return your stake). Even if you get away with it once, or twice, eventually if you are using insider knowledge to exploit the bet request system (or indeed any fixed odds markets) they will spot you and either ban you or limit your account.

You may say this is not fair, and in many ways you would be right, you are simply using your own knowledge to your advantage, and the bookies will do this to punters from their perspective all the time. When it comes down to it though these are all private companies and if they want to void you bet before it settles, dispute a pay out, ban you or limit you, then in reality there is little you can do.

Use Your Own Data

Odd traders set odds based on how often a scenario happens statistically, what prices other companies are offering, and how many people are backing a market along with how much money they are staking. The final thing that an odds trader will sue to set odds is their own instinct. In the absence of reliable or robust data therefore odds traders are more reliant on their own instincts and this means more human error can creep in.

If you want to request an obscure bet, especially something that doesn't occur very often and other bookies have not set a price for, then you stand a chance of beating the odds. If you have access to data or information that suggest something has a one in ten chance of occurring and a request bet service is offering you odds of 10/1 or better then this is a no brainier.

This is another good reason to ask several bookmakers for odds on a scenario and then going with the best.

Seek Out an Offer

Offers are common with bet types that have poorer margins (think of the number accumulator deals) and features that are new. Odds request platforms tick both of these boxes and so if you search around you may be able to find a deal to turn the wager in your favour.

For big weekend football games I've seen offers such as 'place a £10+ odds request bet, get a £5 free bet request' and also specific price boosts on other peoples bet requests that can turn an OK price into a good one.

Consider Alternatives - Exchange Betting

Betting exchanges allow you to become your own bookie, as well as back bets that other punters propose. Sites earn a standard commission from all stakes and therefore prices tend to be better value in exchanges.

You can use an exchange to propose a bet. Therefore if you think a team will lost by 3 or more goals and a player will see red, for example, instead of requesting the bet you could lay the opposite of this on an exchange (team to concede less than 3 goals and no red card). This in effect gives the same result but will generally be better value.